Creating a digital presence for a growing party and event styling brand
Party Jay is a party supplies and balloon styling brand working across birthdays, events and celebrations. As demand increased, the existing website no longer supported how customers browsed, compared options or placed enquiries, leading to more manual handling through messages and social platforms. We redesigned the website and ordering experience to make it easier for customers to explore styles, understand what’s available and submit accurate event details, while shaping a social presence that strengthens awareness and repeat engagement.
- Redesign the website to improve browsing and enquiry
- Restructure the ordering flow to reduce manual back-and-forth
- Strengthen brand presence across web and social channels
- Support growth through clearer presentation and customer pathways
- Professional
- Digital Platforms
- Growth & Marketing
- Brand Foundations
Structuring the website around how customers choose and enquire
Most visitors arrive with a theme, colour style or event type already in mind. The redesigned site groups categories more clearly, highlights examples of past work and helps people recognise what suits their event before enquiring. The experience is more direct and easier to move through.
Creating an ordering process that improves accuracy
The new ordering flow guides customers through key details such as event type, colours, sizing, add-ons, date and location. This makes submissions clearer, reduces repeated follow-up questions and helps the team respond faster with the right information.
Strengthening demand through consistent social presence
Alongside the website redesign, we developed a social content approach focused on real event outcomes, styling showcases and inspiration-led posts. This keeps the brand visible, builds familiarity with its work and drives more high-intent visitors back to the website.
Results that matter
Increase in website visits driven from social and returning users
More time spent browsing categories, examples and packages
Higher volume of structured booking and enquiry submissions
Reduced manual order clarification and messaging follow-ups
More repeat interaction from returning customers
Stronger visibility within local event and celebration audiences
Key insights from this project
Website redesigned for clearer browsing and event enquiry
Ordering process that improves detail and response efficiency
Social presence that supports visibility and repeat interest
A digital setup that strengthens day-to-day operations and growth
