Shaping the identity and experience of a new cosmetic and skincare practice
Bewitching Cosmetic Clinic is a cosmetic and skincare practice providing treatment based services for clients seeking tailored aesthetic and skin outcomes. The clinic operates within a highly visual and experience driven industry, where the way a brand presents itself across space, communication and digital presence plays a major role in how people perceive capability and decide to engage. From the outset, the team wanted a cohesive and well considered presence rather than pieced together assets over time. We were involved from the beginning to shape the brand identity, logo, website, interior expressions, print material and business essentials, creating a connected system that continues to support how the practice is experienced today.
- Establish a distinct and well-structured brand identity from first principles
- Develop a logo and visual language suited to both digital and in-clinic environments
- Design a website that supports informed decision making and confident enquiry
- Carry the brand into interiors, printed communication and business essentials
- Professional
- Growth & Marketing
- Brand Foundations
- Digital Platforms
Establishing a brand identity with intention and composure
The identity was shaped to feel composed, confident and cohesive across every environment the practice operates in. Rather than leaning on decorative design or trend styling, the system focuses on restraint, balance and recognisability. The logo, visual language and core assets were created to hold together across signage, print material, interiors and digital use, so the brand feels stable and consistent wherever people encounter it.
Communicating services in a way that feels clear and approachable
Service content was structured around how clients actually search, compare and interpret cosmetic treatment options. The focus was on reducing friction and removing unnecessary terminology, so information feels direct, useful and easy to follow. Each service area explains context, purpose and relevance in practical language, helping people understand what the clinic offers and how it fits into their decision-making process.
Designing a website experience that mirrors the calm and confidence of the practice
The website was designed to feel steady, considered and easy to move through, reflecting the experience clients expect when engaging with the clinic. Page hierarchy, spacing and pacing support comfortable browsing across services and enquiry pathways, without distraction or visual noise. The result is a digital experience that feels aligned with the environment of the practice and supports meaningful enquiry instead of passive browsing.
Results that matter
Increase in qualified visits to key treatment and service pages.
Higher browsing depth across services and information content.
Growth in relevant enquiries and appointment interest.
Improved readability, structure and overall professionalism across brand and web.
Stronger trust perception among new and returning clients.
More consistent brand recognition across digital, print and in-clinic environments.
Key insights from this project
A complete brand identity built for clarity, credibility and longevity.
A visual system applied consistently across digital and physical touchpoints.
A website experience aligned to trust, presentation and client expectations.
A unified brand presence that supports recognition, enquiry and clinic growth.
