Building a confident and trusted clean water brand
Aimex Australia is a consumer brand in the home water filtration space, focused on safer and better quality drinking water for households. The category is competitive and often technical, making product choice confusing for customers. We partnered with Aimex to strengthen the brand across identity, packaging, website and social, improving clarity, product understanding and customer confidence across key decision moments.
- Develop a contemporary and credible brand identity
- Improve clarity and differentiation across packaging
- Design a website that supports product discovery and confident selection
- Create a consistent social and digital presence with everyday relevance
- Professional
- Digital Platforms
- Growth & Marketing
- Brand Foundations
A website built around discovery and selection
The website focuses on helping customers understand products, explore suitability and compare options with greater ease. Navigation, content structure and performance were shaped to support clearer browsing and more confident product selection.
Packaging designed to support confident selection
The packaging was restructured to prioritise product purpose, usage context and key benefits in a clear and readable hierarchy. The result is packaging that reduces hesitation and makes product differentiation easier at both shelf and online decision points.
A social presence centred on everyday living
Across social channels, the brand communicates through practical, real-life context and product relevance, building familiarity and stronger brand presence over time.
A visual identity that feels contemporary and dependable
We developed a clean and structured visual identity that reflects reliability and product confidence. Typography, colour and layout were designed to support clarity at every scale, from packaging detail to digital presentation, reinforcing recognition wherever the brand appears.
Results that matter
Increased product exploration and browsing depth across key pages.
Increased time on product content with clearer information hierarchy.
Increased purchase confidence and intent during comparison and selection.
Improved loading speed and smoother navigation across the website experience.
Increased organic discovery through clearer structure and product presentation.
Key insights from this project
A unified brand identity that strengthened recall and market presence
Packaging that improved product clarity, differentiation and customer confidence
A faster and more structured website that supported product discovery and intent
A clearer digital and social expression that reinforced brand awareness and relevance
