A clear and people focused digital presence for a modern mortgage practice
AV Mortgage Firm is an Australian mortgage and lending advisory supporting first home buyers, investors and business clients with tailored finance guidance. The mortgage industry is competitive and information heavy, and many customers feel uncertain when comparing products or beginning their lending journey. We partnered with the firm to design a new website that communicates services more clearly, improves understanding around lending pathways and positions the business as a trusted and professional advisor from the very first interaction.
- Define a clear and professional digital presence for the firm
- Present lending services in structured and accessible language
- Strengthen credibility and trust across core client groups
- Support informed enquiry and higher intent decision making
- Finance
- Digital Platforms
- Brand Foundations
Communicating services with clarity and relevance
The website is structured to help visitors understand what each service involves, who it suits and how the firm supports clients throughout the process. Content is written in clear and practical language so users can interpret their options with confidence while recognising the depth of expertise behind the advice.
Balancing professionalism with approachability
The design and layout present the firm as credible and experienced while remaining welcoming and easy to engage with. Page structure guides users through information in a logical flow, building trust as they move from understanding to enquiry.
Supporting key decision moments across client journeys
The experience is shaped around real client scenarios such as purchasing a first home, refinancing an existing loan or exploring investment and business lending. Clear pathways and enquiry prompts help users progress decisions at the right moment.
Results that matter
Increased qualified visitors to core service pages through clearer navigation pathways.
Increased time spent on service content as users explored lending options with greater confidence.
Increased high intent enquiry submissions from users with clearer understanding of their needs.
Improved readability, page flow and usability across key browsing journeys.
Stronger trust perception and advisor credibility among new and returning visitors.
Higher revisit behaviour as users returned to review options and progress applications.
Key insights from this project
A more professional and trusted digital presence for the firm.
Clearer communication of lending services and client pathways.
A website that supports informed enquiry and confident decision making.
A stronger foundation for credibility and client growth in a competitive market.
