Colour Palette & Typography
Brands wanting a refined and scalable visual language.
Overview
Defines the visual tone of a brand and play a central role in how it is perceived. This work establishes a considered selection of colours and typefaces that work together to create a clear, consistent, and recognisable visual language across all brand applications.
Key Benefits
01
Primary and secondary colour palettes
02
Typography selection and hierarchy
03
Accessibility and legibility considerations
04
Usage rules across formats